With over 400 pages, there is nothing like this comprehensive insurance claims marketing manual. It Includes actual Marketing Game Plans created for contractors by author Peter Crosa.
Table of Contents:
Chapter 1: Understanding Insurance Companies, Adjusters & Policyholders
Chapter 2: Improve Your Professional Image
Chapter 3: Preferred Vendor Programs vs. Preferred Vendor Lists
Chapter 4: How to Write Estimates for Adjusters
Chapter 5: Estimating Software
Chapter 6: The Ethics of Promo & Entertainment
Chapter 7: What you Need to Know about Agents
Chapter 8: What you Need to Know about Adjusters
Chapter 9: Marketing Your Services to Claims Adjusters
Chapter 10: Marketing Your Services to Agents
Chapter 11: How to Find an Awesome Marketing Directory
Chapter 12: Exhibiting
Chapter 13: Online Social Networking
Chapter 14: Setting Up the Million-Dollar Marketing Game Plan
Chapter 15: The Million-Dollar Marketing Game Plan
Chapter 16: Include Property Owners in Your Marketing Plan
Chapter 17: Collections
Chapter 18: Surety Bonding
Chapter 19: Residential Case Study
Chapter 20: Commercial Case Study
Appendix A: National & State Claim Assoc. & Websites
Appendix B: Insurance Commissioners
Appendix C: Glossary of Insurance Terms
About the Author
Resources that can Help
